Color collection

Pricing Page Color Palettes

Conversion-focused pricing palettes for SaaS tiers, feature tables, checkout prompts, and plan comparison pages.

PricingSaaSConversion
Best for: pricing pages, plan tables, subscription products, and SaaS landing pagesExport: CSS, Tailwind, JSON, SVGPreview: dashboard, landing, mobile UI

How to use these palettes

Start with the primary and surface colors, then test text contrast before exporting. These palettes are most useful for pricing pages, plan tables, subscription products, and SaaS landing pages. Keep the recommended plan visually clear without making secondary plans look disabled.

Every generated palette is sorted by a UI quality score that favors readable text, clear surface separation, and controlled saturation.

UI previewPrimary
Card
Button
Accent

CSS Variables

:root {
  --primary: #317FD8;
  --accent: #75D651;
  --surface: #EBEEF4;
  --text: #121821;
  --support: #CE82A6;
}
Text / Surface contrast: 15.33:1

FAQ

Where should I use pricing page color palettes?

These palettes are designed for pricing pages, plan tables, subscription products, and SaaS landing pages.

Can I copy these colors into a design system?

Yes. Each palette includes clear interface roles such as Primary, Accent, Surface, Text, and Support.

How do I avoid low contrast?

Keep the recommended plan visually clear without making secondary plans look disabled.

Related color directions